Event Engagement Software to Boost Attendee Participation

Build year-round attendee relationships by

  • building exciting challenges and conversations during and post-event
  • running QR, wallet, and reward flows that capture real participation behavior
  • delivering verified and high-value fan interaction data to sponsors

Request a demo to see how we can help you boost sponsor revenue.

100% Results

Trusted by 300+ Leading Brands

Built on SOC 2 Type II, GDPR, and CCPA standards. Proven to drive event attendance and ticket sales.

Amazon
AMN Healthcare
Constant Contact
Hiscox
Direct Energy
Just Energy

Solutions tailored to your needs

Select your industry to see how NextBee tailors its platform capabilities for your business model and customer base.

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Supreme Golf
Keep supporters active across the full matchday journey

Keep supporters active across the full matchday journey

We help you connect pre-match prompts, live challenges, rewards, and follow-up into one flow. Your fans get clear reasons to participate, and your team gets cleaner activity data.

2.8x higher fan action rates when matchday participation runs through one coordinated system

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Let fans join matchday actions with a quick scan

Let fans join matchday actions with a quick scan

Supporters can scan to check in, enter challenges, or unlock rewards inside the venue. You capture verified participation without making every action depend on a full app session.

  • Matchday QR check-in
  • On-site action tracking
  • Instant reward unlocks
  • Zone-based triggers
  • Scan validation
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Deliver match offers and passes straight to mobile wallets

Deliver match offers and passes straight to mobile wallets

Send digital passes, seat benefits, and timed promotions to the wallet. Fans keep rewards visible on game day without digging through inboxes.

  • Digital wallet passes
  • Timed offer delivery
  • Easy redemption
  • Real-time updates
  • Lock-screen visibility
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Show sponsors real fan actions, not just exposure estimates

Show sponsors real fan actions, not just exposure estimates

Run brand challenges, scans, and offer redemptions with completion tracking. Your commercial team can report verified interactions against sponsor goals.

  • Sponsor campaign setup
  • Verified action tracking
  • Offer and challenge delivery
  • Brand-level reporting
  • Placement controls
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Re-attract quieter fans with high-interest match sweeps

Re-attract quieter fans with high-interest match sweeps

Launch limited-time sweeps around key fixtures, milestones, or low-engagement periods. You give less-active supporters a reason to return and participate again.

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Give fans something to do between the biggest moments

Give fans something to do between the biggest moments

Use live challenges, polls, and progress goals throughout the match. Supporters stay involved during quieter periods, not only after goals or major plays.

  • Live challenges and polls
  • Progress tracking
  • Leaderboards
  • Milestone rewards
  • Real-time controls
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Lift food, beverage, and merchandise spend on matchday

Lift food, beverage, and merchandise spend on matchday

Send timed concession and retail offers based on location or fan activity. Your venue and retail partners capture more spend while fans redeem relevant deals quickly.

  • Timed concession offers
  • Merchandise promotions
  • Redemption tracking
  • Zone-based delivery
  • Offer performance views
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Turn matchday fan content into shareable team moments

Turn matchday fan content into shareable team moments

Collect photos, videos, and posts from supporters, then reward approved contributions. You gain authentic content while fans get recognition for sharing the day.

2.3x more approved fan posts when content sharing is rewarded on matchday

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Connect matchday participation to ticketing and fan profiles

Our team links check-ins, rewards, and sponsor actions to your ticketing and CRM systems. Fan activity stays aligned with attendance and profile data.

Ticketing Connectors

Trigger campaigns from real attendance

CRM Sync

Keep fan profiles and rewards aligned

Sponsor Data Links

Report verified interactions

Implementation Support

Configure, test, and launch


Launch a fully automated fan rewards marketplace
Key Features
  • Branded Merch
  • Experiential Marketplace
  • Rewards Points
  • Auto Fulfillment
  • Surprise Triggers
  • Referral Loops
Solution Tailored to Your Needs

Encourage your supporters to order official merchandise and gear by spending fan loyalty points. Integrate your team shop inventory directly with our rewards engine to update product availability in real time.

Give your top-tier fans access to exclusive events and experiences, such as pre-game sideline access or post-game entry to the press room.

Delight your fans by automatically crediting loyalty points to their mobile wallet for scanning match tickets, participating in team trivia and polls, checking in online, or completing a brand challenge.

Free your marketing staff from manual work by letting our fan engagement software auto-dispatch digital vouchers, codes, and merchandise.

Increase fan retention by retaining high-risk ticket buyers. You can surprise your top supporters by triggering personalized messages, offers, points, or vouchers automatically when their engagement levels drop.

Our fan referral module expands your fanbase organically. Fans share trackable referrals with friends and family via SMS, on social media, and on WhatsApp. Existing fans earn a reward, while new fans receive an instant discount on tickets, merchandise, or food and beverages, or VIP upgrades.
Trigger real-time alerts and personalized messages
Key Features
  • Journey Builder
  • Automated Triggers
  • App Download Growth
  • Mobile Wallet Tickets
  • Cohort Personalization
  • A/B Testing
Solution Tailored to Your Needs

Map out automated multi-channel communication pathways that guide your audience along structured digital touchpoints from pre-game hype to post-game analysis.

Deliver retail discount codes or partner offers when a fan reaches an interaction milestone or validates a check-in.

Launch automated SMS and web workflows designed specifically to boost your official club app downloads across your entire database.

Simplify entry and updates by sending digital match tickets, membership passes, and parking vouchers directly to smartphone wallets.

Create promotions personalized to specific fan sub-groups, such as first-time buyers or high-tier season pass holders with advanced segmentation.

Increase your online click-through rates and campaign ROI by testing different promotional layouts, rewards, or messages with small audience samples.
Automate year-round app interactions with gamification
Key Features
  • Streak Tracking
  • Experience Meters
  • Digital Collectibles
  • Skill Trivia
  • Social Leaderboards
  • Achievement Badges
Solution Tailored to Your Needs

Reward your sports franchise fans for checking into the fan engagement app several days in a row to build daily digital habits that protect your marketing reach.

Let your supporters watch their status levels rank up automatically based on their total stadium attendance and merchandise store purchases.

Send unique digital memorabilia tokens directly to verified game attendees to build emotional connections with your fans.

Launch interactive sports quizzes and game predictions between match weeks to capture fan interests directly for your CRM database.

Drive fan interactions by ranking your members on dynamic leaderboards that can be filtered by section, region, or ticket tier.

Lock in fan loyalty by awarding digital milestone badges for participating in fan polls, renewing season tickets, or referring your fan community to friends.
Capture audience attention and grow support with fan-generated content
Key Features
  • Photo Sharing
  • Social Walls
  • Usage Rights
  • Exclusive Content
  • Fan Chats
  • Live Voting
Solution Tailored to Your Needs

Fans upload photos and videos, share in-stadium experiences, fan moments, or team support within the fan engagement app.

Display moderated fan-submitted images safely on your stadium jumbotron or stream them live inside your app's audience’s community feeds.

Secure legal digital rights and clearances automatically when your supporters upload photos or videos, completely removing marketing copyright risks.

Grant your verified app users restricted digital access to behind-the-scenes premium videos, coach interviews, or player locker-room feeds.

Provide moderated, team-owned text channels where verified community members can safely discuss the game live within your portal.

Run fast, interactive polls and trivia during live broadcasts to capture real-time fan sentiment for your marketing database.
Scale ticket sales via peer-to-peer ambassador networks
Key Features
  • Push Notifications
  • Phone Wallet
  • Digital Hunts
  • Fan Checkins
  • Social Sharing
  • Referral Rewards
Solution Tailored to Your Needs

Prompt group ticket buyers to invite their extended coworkers or family networks to fill blocks of open seating for upcoming games.

Let your brand ambassadors distribute tracked match passes and invitation links via smartphone wallet profiles.

Increase stadium exploration metrics by gamifying on-site landmark visits using location-tracked coordinate check-ins built into your application.

Fans receive personalized vouchers and discounts on food and beverages directly into their phone wallet upon entering the stadium.

Allow ambassadors and group leaders to broadcast custom ticket windows or reward point milestones to external feeds with one click.

Automatically release account shop credits, priority ticket lines, or merchandise discounts when a referred purchase registers.
Connect separate system data into one-view fan profiles
Key Features
  • Identity Resolution
  • Ecosystem Data Capture
  • Churn Scoring
  • Segment Analysis
  • Consent Management
  • API Warehouse
Solution Tailored to Your Needs

Connect separate ticket accounts and retail buyer receipts into a single fan profile using automated data-matching tools.

Track real-time fan engagement data - fan clicks, mobile app opens, and fan activities - across your entire digital presence.

Identify fan accounts that show a decline in engagement. Send personalized messages and offers to reduce potential season ticket cancellations.

Group fan profiles automatically by spending, behavior, or attendance tiers so your sports team marketing offers match perfectly with their habits.

Protect your data collection networks from privacy compliance rules and penalties with automated built-in end-user privacy toggle switches.

We optimize your fandom by connecting your current ticketing platforms, customer databases, and league applications cleanly using standard REST APIs.
Boost sponsor revenue with real-time data
Key Features
  • Sponsor Analytics
  • Growth Tracking
  • Sales Attribution
  • Activity Mapping
  • Sentiment Analysis
  • Performance Reports
Solution Tailored to Your Needs

Share transparent data with your brand partners. Show them how many verified users viewed, clicked, and completed their sponsored in-app challenges.

Monitor the financial value and growth rate of your active fan database. Use the details to prove long-term asset appreciation to your executive team.

Connect your program directly to online team shop checkouts and ticket office purchase windows to track revenue loops.

Trace increase in user interactions across your digital touchpoints to find the highest-performing layout areas for premier sponsor advertisements.

Review fan feedback trends within comments and community feeds to monitor general brand health during match windows.

Keep your corporate sponsors updated using automated weekly emails delivered to their inbox. Pull detailed reports in rich format with one-click export.

Meet Our Sports Marketing Experts

We don't just sell you software and leave. We guarantee your ROI. Through our unique shared-success model, we tie our platform pricing directly to the custom revenue milestones we set together. Meet the sports marketing and data specialists who will help launch and optimize your Fan Engagement Program.

Client Testimonial
quote

"NextBee has been tremendous in putting in place all the variables for us to be successful!”

Mary Veloske Vice President

See Live Examples of How We Help Brands

Learn how NextBee helps brands drive key actions, increase participation, and activate engagement across every channel.

Launch matchday flows

Launch matchday flows

Coordinate pre-event prompts, live challenges, and follow-up rewards for sports audiences.

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Run multi-event calendars

Run multi-event calendars

Reuse participation setups across concerts, games, and private bookings in the same venue.

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Manage festival schedules

Manage festival schedules

Organize check-ins and rewards across stages, days, and zones without separate tools.

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Support pop-up activations

Support pop-up activations

Deploy short-run participation campaigns for brand experiences across multiple stops.

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Activate store events

Activate store events

Run launch nights and weekend promotions with tracked in-store participation.

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Coordinate property experiences

Coordinate property experiences

Connect hotel events, dining nights, and on-site activities into one guest flow.

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Segment audience actions

Segment audience actions

Send different participation paths to members, first-timers, and high-value attendees.

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Monitor live activity

Monitor live activity

Watch completions during the event and adjust campaigns before the crowd leaves.

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Capture post-event follow-up

Capture post-event follow-up

Continue engagement after the experience with messages tied to actions already taken.

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Open gate check-ins

Open gate check-ins

Let attendees scan at entry to join the event and start earning rewards.

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Track concourse actions

Track concourse actions

Capture scans at booths, stages, or amenity points while people move through the space.

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Unlock seat-level rewards

Unlock seat-level rewards

Allow fans to complete simple actions from their section without leaving the event.

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Simplify store participation

Simplify store participation

Use shelf or counter QR codes to join promotions during a retail visit.

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Support hospitality check-ins

Support hospitality check-ins

Let guests scan at arrival, tables, or outlets to unlock property rewards.

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Validate on-site entries

Validate on-site entries

Record only legitimate scans so reward activity stays clean and measurable.

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Reduce app friction

Reduce app friction

Collect participation data even when attendees never install a dedicated event app.

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Tag actions by location

Tag actions by location

Attribute each scan to a gate, zone, stage, or store area for clearer reporting.

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Trigger instant unlocks

Trigger instant unlocks

Deliver points or offers as soon as a qualifying QR action is completed.

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Deliver event passes

Deliver event passes

Put entry credentials and day passes in the wallet before attendees arrive.

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Push timed offers

Push timed offers

Send concession or merchandise deals that appear when the event window opens.

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Update live benefits

Update live benefits

Refresh wallet content during the experience as new offers become available.

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Support store visit passes

Support store visit passes

Give shoppers digital offers they can redeem at the counter without email searches.

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Share hospitality deals

Share hospitality deals

Deliver dining, spa, or outlet promotions directly to guest devices during the stay.

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Improve redemption speed

Improve redemption speed

Make offers available on the lock screen so attendees act in the moment.

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Control offer windows

Control offer windows

Limit pass validity to event days, visit periods, or campaign time ranges.

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Reduce inbox dependence

Reduce inbox dependence

Reach attendees even when email open rates drop during live experiences.

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Keep credentials handy

Keep credentials handy

Store passes and rewards in one place attendees already use on their phones.

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Record brand scans

Record brand scans

Capture verified sponsor interactions at booths, stages, or branded zones during the event.

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Track offer claims

Track offer claims

Measure how many attendees redeem sponsor deals and tie each claim to the brand package.

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Report challenge completions

Report challenge completions

Show sponsors how many people finished branded tasks or activation goals.

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Support package delivery

Support package delivery

Match completed actions to the commitments sold in each sponsorship agreement.

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Export partner results

Export partner results

Share clean interaction reports with brand and agency teams after the event.

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Run multi-brand campaigns

Run multi-brand campaigns

Manage several sponsor activations in one venue without mixing performance data.

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Time brand windows

Time brand windows

Open and close sponsor actions by event phase, daypart, or on-site schedule.

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Attribute store brand tasks

Attribute store brand tasks

Track funded display or sampling interactions inside retail locations.

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Prove on-property value

Prove on-property value

Report guest actions tied to partner brands across hotels, dining, and events.

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Re-attract quiet fans

Re-attract quiet fans

Run limited draws for supporters who have not attended recent games or events.

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Lift soft venue dates

Lift soft venue dates

Promote under-sold nights with sweeps that reward return visits and completed entry actions.

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Bring festival visitors back

Bring festival visitors back

Give first-time attendees a reason to return for the next edition after the event ends.

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Extend activation impact

Extend activation impact

Continue engagement after a brand experience with a post-event draw for participants.

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Recover lapsed shoppers

Recover lapsed shoppers

Invite customers who have not visited the store recently to enter a short local sweep.

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Win back property guests

Win back property guests

Offer draw-based incentives to hospitality guests with long gaps since their last stay.

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Tie entry to real actions

Tie entry to real actions

Require attendance, check-in, or another verified action before a sweep entry counts.

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Automate winner handling

Automate winner handling

Select winners and manage prize fulfillment without manual spreadsheet processes.

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Control eligibility cleanly

Control eligibility cleanly

Limit entries by frequency, location, or campaign rules to keep the draw fair.

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Fill downtime moments

Fill downtime moments

Launch challenges and polls during quieter stretches so attendees stay involved.

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Guide festival exploration

Guide festival exploration

Encourage people to visit more stages and zones through progress-based goals.

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Structure activation paths

Structure activation paths

Lead visitors through each station of a brand experience with clear completion steps.

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Boost in-store discovery

Boost in-store discovery

Reward shoppers for exploring categories, launch displays, or featured product areas.

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Animate property visits

Animate property visits

Add light challenges around dining, amenities, or event participation for guests.

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Show live progress

Show live progress

Let attendees see what they have completed and what remains during the experience.

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Publish standings

Publish standings

Use leaderboards or section rankings to keep participation visible and competitive.

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Unlock milestone rewards

Unlock milestone rewards

Release benefits when attendees hit defined activity thresholds during the event.

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Adjust campaigns live

Adjust campaigns live

Change goals or challenges while the event is running based on real participation.

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Frequently Asked Questions

Our dedicated sports onboarding team handles the heavy lifting. Using our pre-built connection tools, we typically sync your master ticketing platforms, online team shops, and mobile app data streams into clean fan profiles within 4 to 6 weeks - all with zero operational downtime for your staff.

Almost none. NextBee is built around automation. Once your initial campaigns, automated milestone rewards, and fan-generated content filters are set up, our platform handles data tracking, voucher delivery, and point tracking completely on its own. This frees your team to focus on strategy.

We align our financial incentives with your success. During our onboarding phase, our practice leaders coordinate directly with your executive team to set specific commercial milestones (e.g., app download targets, ticket renewal rates, or merchandise revenue spikes). Our pricing structure is directly tied to hitting those agreed-upon growth markers.

Yes, fully. NextBee is built on SOC 2 Type II compliance standards to ensure enterprise-grade security for sensitive fan financial and personal data. Our platform also features automated, built-in data privacy toggle switches to keep your digital networks perfectly aligned with current GDPR and CCPA regulations.

Absolutely. The platform features verifiable sponsor performance dashboards that track exactly how fans interact with branded in-app challenges, trivia, and digital reward vouchers. You can automatically generate clean, visual ROI reports to hand directly to your brand partners during renewal discussions.